See that liquid in the cup pictured above? That’s actual coffee, made the way I like it. Many people today think that they like coffee, and in fact spend fifty bucks a week or more on what they think of as coffee, but in fact, they hate the stuff. How can I know that? Because they don’t buy the stuff pictured above. The least un-coffee like thing most people buy at Starbucks or similar places is what they call a Latte. Latte, if you didn’t know, is the Italian name for milk. If you order a cup of latte in Italy, that’s what you’ll get. For the privilege of drinking a latte with some coffee in it, they pay four or five bucks for their hot milk. *
Besides paying five bucks for a cup of warm milk, they get to wait while a barrista concocts their order, after, of course, concocting six other orders that take a long time to make. Why so long? Good question. In Italy, when I ordered caffelatte, it took about twenty seconds for me to be served. At an American coffee shop, it takes several minutes for each order at a minimum. Coffee shops in Italy get really busy, too. It’s not the volume of customers that slows the process. Maybe it’s all the variations Starbucks offers, with several kinds of milk, at least two kinds of coffee, five or six sizes of cup (yes, not all are on the menu.) The net effect is that one waits five minutes or more for a cup of warm milk mixed with what is, in the case of Starbucks at least, terrible coffee.
Okay, nice complaint, but what else is there to do?
Well, I’ll tell you.
Pictured just above is a bag of the Good Stuff. 100% pure Kona coffee. From Hawaii. Whoever raised, picked, and processed it was paid at least the minimum wage in Hawaii. The growers are subject to all of the regulations provided by the FDA and other agencies to ensure safe, wholesome product is delivered. It’s about forty bucks a pound.
FORTY BUCKS A POUND?????
Well, all together, that mug of coffee pictured at the top of this page cost me about half a buck to make, maybe a tad less. A bag of that stuff lasts me about a month, at two or three mugs a day. Since I like the taste of coffee, and since Kona is arguably the best tasting coffee available (even I can’t make it taste bitter or otherwise bad,) I drink it black. But, if you don’t like that, you can get it roasted dark and ground into powder with which to make espresso. A small espresso maker can be had for as little as sixty bucks ($60) on Amazon. That’s less than two weeks worth of Starbucks swill.** Of course, if you like standing around waiting for some barrista to mix up an inferior cup, well go right ahead and spend your money foolishly. But, before doing that, maybe you would enjoy trying some pure Kona, which (honest to goodness) is never, ever bitter. You’d be surprised how much better good coffee tastes when compared to whatever that stuff is that Starbucks uses. And you get automatic Fair Trade status, and you’re even buying American. If you just gotta have those “lattes,” drop sixty bucks on an espresso maker. Or try it plain and black. Who knows, you might actually get to like coffee.
*In Italy, these drinks are called “caffelatte”, or coffee with milk. In France it’s Cafe au lait. The proper name in English is “coffee with steamed milk.”
**Based upon $5 drinks, one per day, or seven per week.